Is an AI tool HIPAA compliant? What a practice owner has to check
HHS does not certify any product as HIPAA compliant. What a practice owner has to check before patient information goes into an AI tool, from the BAA onward.
Read it →The Playing Field Is Flat Again
In the agentic era it doesn’t matter when you were born, only whether you deploy agents. Three ways experienced founders win.
Read it →When should a founder walk away from a business model that makes money?
Chris Condon shut down a profitable line at Aircon because it blurred who the company served. His test for any founder: what problem are you really solving?
Read it →How do you keep key people committed through a change that takes years?
Cody Simmons kept his core team through eight years without a sale. His method works for any owner changing how a business runs: say how hard it will be on day one.
Read it →How do AI assistants decide which sources to cite?
How ChatGPT, Google and Perplexity pick the pages they cite, what the research says earns a citation, and which parts a practice can actually influence.
Read it →Why do business owners believe they have to suffer to earn their money?
Gus Waite and I talk about the belief that hard, painful work is what earns the money, and the four-column exercise we use to start moving it.
Read it →What is a "company brain", and how do you build one agents can use?
A company brain is the written record of how your business works, kept where an agent can read it. Here is what goes in it and how to build one.
Read it →Can you use AI in hiring? What employers need to know
Yes, and the same discrimination law applies as if a person made the call. What federal rules, New York City and Illinois require before you screen with AI.
Read it →Why doesn’t my team use the AI tools we pay for?
Most teams skip paid AI tools for plain reasons: no named use in their job, no clear permission, no training. What Census and Pew data show, and the fix.
Read it →Just because a task can be automated, should it be?
Gus Waite sorts business tasks into black, white and gray: work AI should always do, work a person should always do, and the middle where you decide.
Read it →Can an AI agent handle sales follow-up without annoying prospects?
Yes, if it follows the rules a person would: CAN-SPAM for email, consent for calls, and a human on anything that reads like a promise.
Read it →Can an AI receptionist answer a practice’s phones? What it can and cannot do
Where an AI receptionist earns its place on a practice phone line, where it has to hand off to a person, and the legal lines around it.
Read it →How much quality does a founder lose each time they delegate?
Vlad Podoliako, founder of Belkins, says every handoff costs about 20% of the quality you would deliver yourself. Here is how he spotted he was the bottleneck.
Read it →Does a practice website need an llms.txt file?
What llms.txt is, who actually reads it, and what the server logs and Google’s own documentation say about whether it helps a practice appear in AI answers.
Read it →What is the difference between an AI-forward and an AI-native company?
An AI-forward company adds AI tools to how it already works. An AI-native one rewrites the work so agents own defined jobs and people own the results.
Read it →Does speeding up work with AI just move the mistake further down the line?
Chris Condon runs an AI quoting platform for air freight. He says speed without judgment only moves the error, and the fix is checking what you commit to first.
Read it →How do you tell whether an AI agent is actually working?
Four numbers, measured the same way before and after, and the traps that make a failing agent look like a success.
Read it →Do AI agents replace staff?
What actually happens to a team when the repeatable work moves, and why projects that start as headcount plans tend to fail.
Read it →Which tasks in a medical or dental practice can an agent do today?
The work that is ready to move, the work that is not, and the questions to settle before anything touches patient data.
Read it →How long does it take to show up in AI answers?
What can move in weeks, what takes months, and what to measure at 30, 90 and 180 days so nobody has to argue about whether it is working.
Read it →What schema markup does a practice website actually need?
Five types do the work, each one describing something a visitor can already see. The common failure is markup that describes content nobody can read.
Read it →Where should the human approval sit in an agent workflow?
Put the sign-off where a mistake would be expensive and hard to take back, then move it only after weeks of evidence.
Read it →An AI assistant has the wrong information about my practice. How do I fix it?
You cannot correct the model. You correct the sources it reads, in the right order, and then verify that the answer moved.
Read it →How do you write an SOP an AI agent can actually follow?
The procedures written for new staff leave out exactly what software needs: the decisions, the exceptions, and what finished looks like.
Read it →Can an AI health record help you get more out of a doctor visit?
Dr. Steven Charlap built an AI health record that interviews you, reads your old records and gives you the questions your doctor may not have time to ask.
Read it →Which AI crawlers should a practice allow, and which can it block?
The crawler names that decide whether you appear in an AI answer, the ones that only feed model training, and how to tell them apart in robots.txt.
Read it →Do reviews affect whether AI recommends your practice?
Reviews are one of the few things about you that an assistant can read from an independent source, which is exactly why the rules about getting them are strict.
Read it →Agent, automation, or a new hire: which does this work need?
A decision table for the choice most owners make by instinct, and the four questions that settle it in about ten minutes.
Read it →How are patients using AI to choose a doctor in 2026?
What the two largest surveys of the year actually found about patients, AI and picking a provider, including the part most summaries get wrong.
Read it →Which Google Business Profile fields matter for AI answers?
Nobody outside Google publishes which fields Gemini reads. Here is what is documented, what assistants demonstrably cross-check, and the fields that go stale first.
Read it →What is an AI agent, and how is it different from a chatbot?
An agent takes an outcome, decides the steps and uses tools to finish the work. A chatbot answers. The difference decides what you can safely hand over.
Read it →What is GEO, and how is it different from SEO?
GEO is the work of getting named inside an AI-generated answer. SEO aims at a ranked list of links. The overlap is smaller than most people assume.
Read it →Why do doctors miss diagnoses, even when the patient is a doctor?
Dr. Steven Charlap lost his brother, a cardiologist, to a misdiagnosis. He says it comes down to time, incentives and how many diseases one doctor can know.
Read it →Why doesn’t ChatGPT recommend my practice? (2026 guide)
AI assistants build their answer out of sources that mostly sit outside your website, which is why a practice with a good site can still go unnamed.
Read it →What should a practice fix first to show up in AI answers? Six steps, ranked
The six changes that decide whether an assistant can name your practice, ordered by how fast each one moves the answer.
Read it →How to check whether AI recommends your practice: a 20-minute test you can run yourself
A fixed-prompt test any practice can run in twenty minutes, plus how to score it so month two is comparable to month one.
Read it →What does it cost to put AI agents into a business? (2026 real numbers)
The four ways a business buys agentic systems, what each one actually costs, and the costs that appear after the build.
Read it →Which part of your business should an agent take over first?
A four-question screen for choosing the first workflow, and what it usually turns out to be in each of the seven divisions.
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