What is GEO, and how is it different from SEO?
GEO is the work of getting named inside an AI-generated answer. SEO aims at a ranked list of links. The overlap is smaller than most people assume.
Read it →Why do doctors miss diagnoses, even when the patient is a doctor?
Dr. Steven Charlap lost his brother, a cardiologist, to a misdiagnosis. He says it comes down to time, incentives and how many diseases one doctor can know.
Read it →Why doesn’t ChatGPT recommend my practice? (2026 guide)
AI assistants build their answer out of sources that mostly sit outside your website, which is why a practice with a good site can still go unnamed.
Read it →What should a practice fix first to show up in AI answers? Six steps, ranked
The six changes that decide whether an assistant can name your practice, ordered by how fast each one moves the answer.
Read it →How to check whether AI recommends your practice: a 20-minute test you can run yourself
A fixed-prompt test any practice can run in twenty minutes, plus how to score it so month two is comparable to month one.
Read it →What does it cost to put AI agents into a business? (2026 real numbers)
The four ways a business buys agentic systems, what each one actually costs, and the costs that appear after the build.
Read it →Which part of your business should an agent take over first?
A four-question screen for choosing the first workflow, and what it usually turns out to be in each of the seven divisions.
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