Out-Of-Home Campaign Tracking Agent
Tracks out-of-home advertising placements from installation verification through geo-lift performance measurement to validate spend and impact across billboard and transit media.
Out-of-home advertising spend is significant but historically the hardest channel to verify and measure, since marketers often have no reliable way to confirm that a purchased billboard, transit wrap, or digital screen placement was actually installed correctly, remained up for the full contracted flight, and wasn't damaged or obstructed
Vendors self-report proof-of-play or installation photos, but manually reviewing hundreds of these across a national campaign is impractical, so faulty placements often go undetected and unrefunded
Measuring OOH's actual impact on business outcomes is notoriously difficult since it lacks the click-level attribution of digital channels, leaving OOH investment decisions largely unmeasured relative to other media
Coordinating flight dates, creative rotations, and market-specific messaging across dozens of physical locations adds further operational complexity that spreadsheets handle poorly
The agent ingests vendor-provided installation photos and proof-of-play reports, verifying placement location, creative accuracy, and condition against the contracted specification using image analysis, and flags discrepancies for vendor credit claims. It tracks flight date compliance and creative rotation schedules across every physical location in the campaign, and correlates campaign flight windows with geo-lift signals in web traffic, app downloads, or foot traffic data to estimate incremental impact. A consolidated placement and performance report is compiled for each campaign flight.
Verify Installation
- Ingest vendor installation photos and proof-of-play reports per location
- Verify creative matches the contracted asset and placement location matches the buy
- Assess condition for damage, obstruction, or visibility issues
- Flag discrepancies for vendor review
Track Flight Compliance
- Monitor flight start/end dates against the contracted schedule per location
- Track creative rotation compliance for multi-creative campaigns
- Flag early takedowns or late installations
- Maintain a location-by-location compliance status board
Claim Vendor Credits
- Document verified discrepancies with photo evidence and contract terms
- Calculate pro-rated credit owed for non-compliant placements
- Submit credit claims to vendors
- Track claim resolution status
Measure Geo-Lift Impact
- Correlate flight windows and locations with web traffic, app, or foot-traffic data in matched geographies
- Compare lift in exposed markets against control markets
- Estimate incremental impact attributable to the OOH campaign
- Compile a placement and performance report per flight