Newsletter Curation Agent
Curates and drafts recurring newsletter content by surfacing relevant company updates, industry news, and top-performing content for each send.
Producing a recurring newsletter requires someone to manually scan for relevant company updates, filter through industry news for items worth sharing, and pull together which recent content performed best, a repetitive research task that consumes hours before any actual writing begins
Newsletters that skip this curation step or rush it tend to feel generic and see declining open rates over time
This agent monitors internal content channels and external industry news sources, ranks candidate items by relevance and recency, and drafts a structured newsletter with sections for company updates, curated industry news, and top content, ready for an editor's final pass
It also tracks which curated items and sections drive the most clicks over time and adjusts future curation weighting accordingly
The agent monitors connected sources, internal CMS and product update feeds, industry news feeds, and content performance analytics, then scores candidate items for relevance based on audience interest signals and recency. It drafts the newsletter using a standard section template (company news, industry roundup, top content, upcoming events), writing summary blurbs for each item and selecting a suggested subject line. The draft is delivered to an editor for review with source links attached, and post-send click data is fed back into the relevance model to refine future item selection.
Monitor Content Sources
- Pull internal company updates and product announcements
- Scan industry news feeds for relevant items
- Pull top-performing recent content from analytics
- Filter out duplicate or previously covered items
Score and Select Items
- Score items for relevance to subscriber interests
- Weight by recency and historical click performance of similar items
- Select top items per newsletter section
- Flag any sensitive or embargoed items for exclusion
Draft Newsletter
- Write summary blurbs for each selected item
- Structure content into standard section template
- Draft 2-3 subject line options
- Insert relevant links and CTAs
Deliver for Review and Learn
- Route draft to editor with source links attached
- Incorporate editor revisions
- Schedule and send via ESP
- Feed post-send click data back into relevance scoring