Influencer Discovery Agent
Scans social platforms to identify and rank creators who match a brand's audience, niche, and engagement quality criteria for partnership outreach.
Finding the right influencers today means manually scrolling hashtags, cross-checking follower counts, and eyeballing engagement rates, a process that is slow, subjective, and prone to picking creators with inflated or bot-heavy audiences
Marketing teams often rely on expensive third-party databases with stale data or generic recommendations that don't reflect true audience overlap with the brand
This agent continuously scans target platforms against defined criteria such as niche, audience demographics, engagement authenticity, and past brand-safety signals, then produces a ranked shortlist with detailed profile scorecards
It flags red flags like sudden follower spikes or comment-pod activity that indicate inauthentic engagement
The agent queries social platform APIs and public data sources for creators matching specified niche, location, and follower-range filters, then pulls engagement history, audience demographic estimates, and content themes for each candidate. It runs authenticity checks against known bot and engagement-pod patterns and scores each profile on relevance, audience quality, and brand-safety history. Results are compiled into a ranked scorecard with contact information where available, and the list is pushed to the influencer marketing team's outreach tracker for the next stage.
Define Search Criteria
- Set niche, platform, follower range, and geography filters
- Define minimum engagement rate thresholds
- Set audience demographic targets
- Specify brand-safety exclusion keywords
Scan and Collect Candidates
- Query platform APIs and public data sources
- Pull follower counts, engagement history, and content themes
- Gather estimated audience demographics
- Compile a raw candidate list
Score and Rank Profiles
- Run authenticity checks for bot/engagement-pod activity
- Score relevance to brand niche and audience fit
- Check historical brand-safety and controversy signals
- Rank candidates into a scorecard
Deliver Shortlist for Outreach
- Compile scorecards with contact details
- Push shortlist to outreach tracker or CRM
- Flag top-tier vs. micro-influencer segments
- Set refresh schedule for ongoing discovery